TradeMe Headline spins spells

The headline reads

Headline writing, TradeMe, Real Estate Auckland, Apartment Specialists
Fearful of number 13?


Then, when you click through, we explain

If you DON’T suffer from Triskaidekaphobia, this leasehold apartment is perfect for you.

Let me save you the hassle of throwing that word into google;

Triskaidekaphobia - the fear of the number 13

This apartment is the 13th Unit on the 13th floor!

TradeMe Headline spins spells