TradeMe Headline spins spells
The headline reads
Triskaidekaphobia
Then, when you click through, we explain
If you DON’T suffer from Triskaidekaphobia, this leasehold apartment is perfect for you.
Let me save you the hassle of throwing that word into google;
Triskaidekaphobia - the fear of the number 13
This apartment is the 13th Unit on the 13th floor!