Achieve a Worry-free and Profitable Auckland Apartment Sale
Apartment Specialists Podcast No: 9
We'll be talking about the various methods and strategies real estate agent use to earn the highest commission in selling properties. But I will enumerate the facts that a lot of real estate agents don't realise. Achieve a worry-free Auckland apartment sale. Get the facts on this podcast.
The typical real estate agent earns only $35,000 a year. Once you think about the commission opportunities in selling property, whether it's 10, 15 or 20 thousand dollars, do you think this commission amount would affect how an agent thinks? The answer is yes, it does.
Put yourself in the agents’ shoes. If on average they are earning around $35,000 a year and they have a listing ahead of them that represents a great chunk of that commission, do you think they will be thinking “let's get the deal done “or will they be thinking “let's get the deal done in the simplest way possible?” You can be the judge of that, but I feel the answer is quite obvious. Which is an issue.
What a lot of these agents don’t understand or realise is that it is not only about the current deal, but it’s about the thousands of deals they will do in the future. This is what I think every time I sell an apartment. The reason for this is because the deal I am doing right now shows the other owners that I get the very best prices, and through these deals I get referrals. The deal I do now brings me a subsequent deal, and then the next deal, and so on.
Now I will talk about point 6 in a guide on 10 reasons that cause Auckland apartment owners to lose thousands of dollars in selling their apartment. Here we will cover the sales process. The reason I’m talking about the sales process is for you to realise what you are paying an agent for. Has your agent invested into their own business? This is not that they are part of a franchise, because that’s just bums on seats. For example, does your agent have a personal assistant? That would be the most important thing. This is because 80% of the typical agent’s time has to be spent looking for more business. They’re not doing the job they are getting paid for.
Firstly, what are you paying them to do? They need to be investing in their own business, by having an assistant to do the $5, $10, $15 tasks, the paperwork and flyers etc. This means the agent can focus on looking for buyers, handling them, doing open homes and extra viewings. Having an assistant means they have more time to do these tasks which brings you the extra $5,000, $10,000, $15,000.
When choosing an agent, your priority should be to learn how they run their business. Do they have a personal assistant? How do they achieve record sales in your building? What are the methods they use? That’s very important.
I want you to take this onboard when you’re looking for an agent to represent you. It makes an enormous difference. Another point to think about is are you paying them to truly work for you, or are you paying them to look for more business? One of the easiest ways to know is if they have a personal assistant working for them, as an assistant takes care of all that other stuff for them. Because when it comes down to it, you’re hiring them to be using their skill to sell your apartment.